Professional MotorSport World Expo 2017
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Knockout success for Professional MotorSport World Expo 2009!

It’s been another fantastic year for Professional MotorSport World Expo. At the end of three phenomenally successful days at Koelnmesse, the 2009 event had attracted more visitors than ever before! Not only were there 230+ exhibitors at the show this year, but the program of workshops and conferences, not to mention the spectacular Awards Gala Dinner - attended by more than 800 motorsport professionals and media - all drew the crowds. “It was busier than ever and there was a tremendous array of technologies here for motorsport engineering and technical people to look at,” commented show founder Tony Robinson. “It really demonstrates that the show is the premier motorsport technology show in central Europe.” Professional MotorSport World Expo will return to Cologne on November 16, 17 and 18, 2010. Show organizers UKI Media & Events reported that just two weeks after this year's show closed, an amazing 50% of floorspace had already been taken for next year! Read on for news and views from the 2009 Expo…

Latest dash on display at Sodemo’s booth

Alongside some impressive powertrain projects on display at Sodemo – including a BMW M3-based LMP2 engine being developed with 2011 regulations in mind – the French company also showcased an all-new digital dashboard, dubbed LCD 1/2 VGA display. Available with or without built-in GPS and data acquisition, and measuring 190 x 103mm, the screen can be configured using software to display pretty much anything at all: there’s even work in progress to display the picture from a rear-facing camera. The unit’s first application is in off-road racing, with an outing scheduled in the 2010 Dakar Rally.

Circuit Forum and Workshops pull the crowds

The forums and workshops laid on for visitors are an established feature of Professional MotorSport World Expo, and this year’s event was no exception. Now in its second year, the Circuit Owners, Operators and Investors Forum was a particular highlight for 2009, with more than 100 delegates from every continent attending two full days of sessions in the conference rooms on everything from revenue generation to environmental sustainability. Out on the show floor itself, a programme of free-to-attend workshops pulled in attentive audiences. “There were some very interesting questions from the participants; I couldn’t have asked for a better response,” commented David Benbow of SC Solutions, who ran a session on composite repair. And sports psychologist Dr Victor Thompson, who led two workshops on mental skills for pit crews, said, “I’ve had some good comments because the mental side of race preparation is not often on the agenda at events like this.”

ZF Sachs unveils Formula Evolution race damper

A highlight of ZF Sachs’s expo booth was the latest Formula Evolution race damper. The unit has featured on Porsche 911 GT3s this year, but is now being readied for a variety of other motorsport applications in 2010. Considerable changes have been made to this new version of the popular damper, many of them aimed at improving packaging flexibility by making the unit more compact. The separate low- and high-speed adjusters, for bump and rebound, are more integrated into the main damper body, and each of the four adjusters offers 16 different settings, whereas previously the high-speed adjusters only had 12 positions. Monotube and through-rod versions of the Formula Evolution are available, and there’s also an all-new Formula Evolution strut based around the new damper.

New throttle position sensor showcased by Penny + Giles

Sensor specialist Penny + Giles returned to Professional MotorSport World Expo to launch a new throttle position sensor. The product, which incorporates a factory-programmable Hall effect sensor, has two outputs that can be programmed individually for angular range and direction. There are no contacting sensor parts, which ensures there is no signal degradation over the lifetime of the sensor. As a result, it has a tested life of more than 20 million operations – more than six times the life of an equivalent potentiometer. Moreover, the sensor drive and body are totally sealed to IP69K, for a high level of protection against the ingress of dust, fluids and pressure cleaning.

Exhibitors and visitors alike praised the 2009 event

“We’ve been lining up distributors for our new fire extinguishers,” reported Simon Perkins, MD of expo exhibitor Willans. “The big difference with this show is the quality of the visitors.”

Christian Engstrom of dynamometer manufacturer Rototest added, “We have a couple of hot leads and some new contacts too.”

And Theo Rottenberger from ZF Sachs said, “There have been good contacts with purchasing guys from Formula 1 teams. It’s a good show for engineering – you meet the right people.”

“It’s a nice collection of professional organisations for professional customers,” assessed Martin Short, CEO of Rollcentre Racing and Mosler Europe.

Meanwhile first-time visitor Geoff Ravenhall, resident engineer at the Aston Martin Engine Plant, offered, “It’s interesting and there are a lot of people here. It’s good to meet some of the companies we’ve been working with face to face.”

Awards presented at spectacular Gala Dinner

More than 800 motorsport professionals and members of the press attended Tuesday night’s Professional MotorSport World Expo Awards Gala Dinner, held at the end of a very busy first day for the show. The big winner on the night was Brawn GP, which picked up the prize for Vehicle Development of the Year, as well as two awards for Ross Brawn himself: Design Engineer of the Year and Team Principal of the Year. Collecting the trophies on behalf of the team, Brawn GP’s operations director Gary Savage said, “Before the season started, Ross asked me what my goals were. I said that to be honest, still having a job at the end of it would be a result! But if we could qualify two cars in the top 10, and perform decently throughout the season, that would be an achievement. If we had done that, and Ross had saved the team, I would have been happy, and he would have deserved these awards simply for that. But it didn’t work out l ike that, and we won both championships. That’s not an achievement, that’s a fairy tale, and like the rest of the team, I’m proud to have been part of that. It’s something that may never be done again.”


Willans moves into fire extinguisher market

Harness manufacturer Willans, a supplier to the all-conquering Brawn team, has chosen Professional MotorSport World Expo to launch its brand-new range of FIA- and MSA-approved fire extinguishers. The company has spent nearly two years developing the systems, which use its newly formulated Foamex blend of alcohol-resistant AFFF foam that is non-ozone-depleting, non-toxic and non-corrosive. Other innovative features of the systems include the ACDS Advanced Compression Discharge System, which promotes better atomisation and better foam creation, so that smaller-diameter tubes can be used to plumb the system around the vehicle. “These products are the first product extension under the Willans brand, and we are sure there will be more exciting new products to come in the future,” said the firm’s MD, Simon Perkins.

State-of-the-art new premises for ax lightness

First-time exhibitor ax lightness has this year moved into stunning new premises at Creußen, near Bayreuth, Germany. The 1,300m2 facility offers superb flexibility for the production of carbon-fibre parts, whether as prototypes or for production use, all delivered with a high-gloss finish ready for painting. With its roots in performance parts for cycling – the company’s first all-carbon bicycle will appear in 2010 – ax lightness has in recent seasons become well established in the motorsport sector, supplying, for example, brake ducts and suspension wishbones to Formula 1 teams. Managing director Axel Schnura explained that plans are afoot to diversify into the aerospace and medical markets – yet another example of how motorsport technology can benefit other sectors.

Variable boost valve hits the European market

Bishop Steering Technology introduced a variable boost valve to the European motorsport steering market at Professional MotorSport World Expo. Mounted anywhere in the steering column, the valve can be tuned via a single external adjustment to change the steering feel – meaning that a steering system can be easily tweaked at the track according to the suspension setup, tyres, track surface or weather conditions on the day. There are 15 boost settings available in all, from fingertip light to near-manual steering feel. Bishop recently moved its motorsport base from Australia to the USA; the variable boost valve is also made in the USA, where it is being targeted at the vast dirt-track racing market.

Racelogic launches Video VBOX Lite

Making its debut at Professional MotorSport World Expo 2009 was Racelogic's brand-new video and GPS data logger, Video VBOX Lite. Based on the high-end Video VBOX, this is a more affordable version – a one-box solution comprising a solid-state video recorder, a VBOX GPS data logger and a real-time graphical overlay. This combination allows users to carry out detailed driver training and vehicle analysis without the expense and specialised knowledge involved in professional-level data loggers. The VBOX data is seamlessly integrated with real-time graphics, meaning that video-game-style dials and gauges can be shown on the multi-camera video, with the option to fully customise the graphics using the included software. Companies can also insert their own logo into the video, creating a branded experience for customers at drive experience days and corporate events.

New product debut from Quaife Engineering

Transmission manufacturer Quaife Engineering chose Professional MotorSport World Expo for the global premiere of the new QBE69G heavy-duty, in-line six-speed sequential gearbox designed for endurance racing applications. Further highlights on the British company's stand included the QBE72G, which is used in the Radical SR8, the current 'Production' lap record holder at the Nürburgring circuit, as well as Quaife's hugely successful QBE60G six-speed sequential gearbox as used in the Ginetta G50 one-make race series. Commenting on the firm's show attendance, Quaife director Sharon Quaife-Hobbs said: "Quaife Engineering has always enjoyed a strong export presence in Europe, but our presence at the Professional MotorSport World Expo is part of our ongoing efforts to expand Quaife's already strong export market share further into the EU."

Co-ordSport showcases Swift Group-R Concept

Attracting attention on the Co-ordSport stand was a Suzuki Swift Group-R Concept, which was being showcased as a base car for different forms of motorsport with a range of competition parts available to convert it to run in different classes. Its creators say that the standard Swift Sport makes a superb base car, already featuring good durability, performance and handling. “The main target is to produce a vehicle with which all drivers, newcomers through to veterans, can enjoy motorsport broadly – in different forms, in all areas of the world,” commented Peter Collinson, president of Co-ordSport. He added that the display shows how Co-ordSport can manage the development and distribution of special parts for any category of motorsport, for any manufacturer. Following the initial parts being made available for the Swift, further developments will be carried out.

Wednesday 15th Nov 10.00 - 17.00
Thursday 16th Nov 10.00 - 17.00
Friday 17th Nov 10.00 - 17.00
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Future show dates:

Professional Motorsport World Expo 2018
Dates: 7-9 November 2018
Location: Hall 10.1, cologne,Germany

Future show dates:

Professional Motorsport World Expo 2019
Dates: 13-15 November 2019
Location: Hall 10.1, cologne,Germany